- Launched "The ASHI Experience/We Speak House" national branding campaign.
Organized all aspects of InspectionWorld, the Annual Convention and Trade Show featuring concurrent educational breakout sessions, two business programs, three special events and a 30,000-sq.-ft. exhibit hall.
Developed overall concept for tradeshow booth experience and coordinated all registration, participation and management of show services for more than 55 industry tradeshows and events.
Researched Fortune 500 companies and major trade associations for business opportunities and scheduled sales appointments for Account Managers.
Conceived and executed marketing campaigns generating new business leads and cross-sales opportunities for sales teams and National Relationship Managers.
Developed and executed creative strategies for increasing followers, fans and engagement throughout the company’s social media properties.